Benchmarking buyer behavior towards new brands
نویسندگان
چکیده
منابع مشابه
Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
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ژورنال
عنوان ژورنال: Marketing Letters
سال: 2015
ISSN: 0923-0645,1573-059X
DOI: 10.1007/s11002-015-9376-8